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Today is a big day for the Entertainment Software Association of Canada, with the launch of a new Canadian game industry sizzle video and the release of its annual guidebook to the entertainment software industry, ESAC 2010 Essential Facts (PDF). In this report, readers can find updated stats on the average age of the Canadian gamer, frequency of play, gender breakdown, preferred platforms and ways to play. The report also provides data on how online play, social games and mobile games are changing the gaming landscape. This annual publication also features relevant data about ESRB ratings awareness, family gaming and top selling games. Finally, Essential Facts gives an overview of the Canadian entertainment software industry with data on jobs, growth rate and annual contributions to the Canadian economy.

Posted October 29, 2010