ESA. Entertainment software. Association of Canada

Facts & Research: Essential Facts

Essential Facts About the Canadian Computer and Video Game Industry (2009) is our annual guidebook to the entertainment software industry.

Some notable facts from the 2009 edition:

96% of Canadian households own a computer

48% of Canadian households have at least one video game console such as an Xbox 360, Wii or Playstation

The average age of a Canadian gamer: 35.8 years

84% of Parent Gamers aged 18-34 report that they play video games with their child

95% of Adult Gamers agree that the ESRB rating system is very useful to help parents buy and rent age-appropriate video games for their children

66% of Wellness Gamers rate Brain Games as being very effective

39% of Wellness Gamers aged 55+ say the first type of entertainment software they ever bought was a wellness title such as Wii Fit or Nintendo DS Brain Age

Previous editions of Essential Facts: 2008, 2007, 2006, and 2005.