The Entertainment Software Association of Canada is proud to partner with the Public Health Agency of Canada in communicating public health measures to gamers across the country. The pandemic has affected our communities, our everyday lives and our health.

By sharing trusted health messaging with our audiences our hope is that gamers will continue to step up and help keep each other and our communities safe by encouraging and engaging in four health measures that can stem the spread of COVID-19.

Wear a Mask

Equip your best armour in real life. Wear a mask.
Let’s crush COVID-19 together.

Video Description: Video opens on a character in an items shop standing in front of a cave in the wilderness. Messaging appears, reminding the character to get the right gear as the shop-owner moves to give him a mask. It appears above the character’s head. Cut to “Wear a mask” guideline before returning to the character who is now wearing the mask. Video closes on  COVID-19 being crushed and the message “Let’s Crush COVID-19 Together”.

Keep Your Distance

Defend space in real life. Keep your distance.
Let’s crush COVID-19 together.

Video Description:

Wash Your Hands

Activate your best defense in real life. Wash your hands.
Let’s crush COVID-19 together.

Video Description: Video opens on a character standing on a soap bar heading towards a waterfall. “Activate your best defense in real life.”  Appears on screen as they lift their arms and a bubble-like protective shield forms around them. Cut to  “Wash your hands” and then cut to character washing their hands. Video closes on  COVID-19 being crushed and the message “Let’s Crush COVID-19 Together”.

Stay Home if You’re Sick

Outsmart your rivals in real life. Stay home if you’re sick.
Let’s crush COVID-19 together.

Video Description: Video opens on a maze game with a character being chased by germs. Cut to “Stay home if you’re sick” and then cut to character sitting in their living room playing a video game. Video closes on  COVID-19 being crushed and the message “Let’s Crush COVID-19 Together”.

Reliable, up-to-date information on the COVID-19 Pandemic can be found at Coronavirus disease (COVID-19) Public Health Agency of Canada.