Glu Canada has joined ESAC as its newest associate member. An international company focused on free-to-play gaming, Glu has studios in several countries, including Blammo Games in Toronto.
“Glu Mobile and Blammo Games represent the diversification of Canada’s video game industry and we’re pleased to have them join as our newest associate member,” said Jayson Hilchie, President and CEO of ESAC. “As new digital business models increase in popularity and games become even more popular on all kinds of platforms, it is important for ESAC to bring issues that are unique to those developers to the forefront.”
Founded in 2001, Glu Mobile is headquartered in San Francisco and is home to over 500 employees globally. Glu Canada, which is comprised of wholly owned subsidiary Blammo Games, employs 35 people in Toronto’s downtown core. Blammo was established in 2011 by Christopher Locke and acquired by Glu later that year.
“Membership with ESAC allows us to raise our profile within the Canadian industry,” said Christopher Locke, General Manager of Glu Canada. “Additionally, the lobbying work ESAC does on both federal and provincial levels will help us navigate the ever-changing nature of the industry as it applies to free-to-play publishers and developers.”
Blammo is responsible for some of Glu’s biggest casual hits including Stardom: The A-List and its sequel, Stardom: Hollywood. Blammo’s most recent game, Zombies Ate My Friends, was released in July of 2013 and is available for free from the Apple App Store, Mac App Store, Google Play and Amazon App Store.