[Toronto – June 21] – Roblox, the leading global platform for creating and experiencing immersive digital experiences, is excited to announce its membership with the Entertainment Software Association of Canada (ESAC). As a proud member of ESAC, Roblox reinforces its dedication to fostering a vibrant creative ecosystem in Canada and contributing to the growth of the Canadian video game industry.

The Entertainment Software Association of Canada is the voice of the country’s video game industry, representing major publishers, developers, and distributors. By joining ESAC, Roblox will actively engage in collaborative initiatives, advocate for industry-friendly policies, and support the growth and well-being of the Canadian video game community.

Roblox’s membership in ESAC reflects its commitment to Canadian users and creators, who have played an integral role in shaping the platform’s success. With millions of players and developers across the country, Roblox has become a beloved destination for gaming enthusiasts, providing a unique and inclusive space for creativity, social interaction, and shared experiences.

“We are thrilled to become a member of the Entertainment Software Association of Canada,” said Emma Morris, Director of Public Policy at Roblox. “Canada has always been an important market for Roblox, and we are dedicated to supporting its thriving community for developers and users. By joining ESAC, we look forward to collaborating with industry leadersand providing even more opportunities for Canadian creators on the Roblox platform.”

As part of its membership, Roblox will actively contribute to ESAC’s ongoing efforts to raise awareness about the positive impact of video games, advocate to various levels of government and advance initiatives that foster diversity, inclusion, and accessibility in the gaming industry. By collaborating with ESAC, Roblox aims to drive forward a shared vision of gaming as a powerful force for entertainment, education, and innovation.

“We are delighted to welcome Roblox as a member of ESAC,” said Jayson Hilchie, President and CEO of ESAC. “Roblox’s commitment to empowering users to create, play, and learn aligns perfectly with our mission to promote the growth and development of the Canadian video game industry. We look forward to working together to further enhance the gaming landscape in Canada and create new opportunities for Canadian talent.”

Roblox’s membership with ESAC comes at a time when the gaming industry continues to expand and evolve, demonstrating the platform’s dedication to staying at the forefront of industry developments and fostering positive experiences for its users. By joining forces with ESAC, Roblox solidifies its position as a leading global platform while reinforcing its commitment to local communities.