Tatjana Sachse

+41 22 308 00 80



Video Game Industry Associations Collaborate to Launch the Global Video Game Coalition (GVGC)

The coalition will serve as the voice and advocate for the global video game industry on video games and well-being


GENEVA – NOV. 2, 2022 – The world’s leading video game associations today announced the formation of the Global Video Game Coalition (GVGC) to raise awareness of the positive impact of video game play on players of all ages and to demonstrate the industry’s long-standing commitment to enabling players, parents and guardians to engage in responsible game play.


Founding members of the GVGC include the Entertainment Software Association (ESA), Entertainment Software Association of Canada (ESAC), the German Games Industry Association (game), Interactive Games & Entertainment Association (IGEA), the Interactive Software Federation of Europe (ISFE), Korea Association of Game Industry (K-GAMES) and The Association for UK Interactive Entertainment (Ukie).


Tatjana Sachse, counsel with Sidley Austin LLP, will serve as the coalition’s lead spokesperson and counsel. Sachse brings extensive experience counseling commercial clients and sovereign governments across a broad range of global regulatory and trade issues, particularly those affecting the entertainment, biotechnology, biopharmaceutical, medical technology, agriculture and food industries. She has represented and advocated on behalf of clients before governments, as well as numerous intergovernmental and United Nations (UN) organizations, such as the World Health Organization (WHO).


“I am thrilled to be appointed as the spokesperson and counsel for the GVGC, representing an industry that believes in the power of play. Playing video games enhances the well-being of players of all ages and can benefit society as a whole. I look forward to finding synergies for engagement and collaboration with the Geneva community,” said Sachse.


First and foremost, playing video games is a source of entertainment and fun. Enjoyed by billions worldwide according to the Newzoo 2022 Global Games Market Report, video games also provide numerous other benefits to players of all ages, including enhancing mental well-being, bringing people together and facilitating physical activity. For more than 25 years, the video game industry has provided tools and information to players, parents and caregivers, in order to encourage video game play as part of a healthy and balanced lifestyle.


For more information, please visit


# # #


About the Global Video Game Coalition


The Global Video Game Coalition (GVGC) serves as the voice and advocate for the global video game industry on video games and well-being. The GVGC is a coalition of national and regional trade associations representing innovative and creative video game publishers and developers from around the world. The GVGC seeks to cultivate a dialogue with public health policymakers about the mental, physical and social benefits of video game play and the industry’s long-standing commitment to responsible game play. Visit for more information.